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22 Irrefutable Laws of Advertising: And When to Violate Them
22 Irrefutable Laws of Advertising And When to Violate Them
Author: Michael Newman
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.
ISBN-13: 9780470821862
ISBN-10: 0470821868
Publication Date: 1/30/2006
Pages: 350
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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