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The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Author: Al Ries, Laura Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken,...  more »
ISBN-13: 9780060007737
ISBN-10: 0060007737
Publication Date: 9/2002
Pages: 272
Rating:
  • Currently 3.8/5 Stars.
 6
3.8 stars, based on 6 ratings
Publisher: HarperBusiness
Book Type: Paperback
Other Versions: Audio CD
Members Wishing: 0
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