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100 Ways to Create a Great Ad
100 Ways to Create a Great Ad
Author: Tim Collins
100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. — The process of creating an ad can be divided into three steps: planning; concept c...  more »
ISBN-13: 9781780671680
ISBN-10: 1780671687
Publication Date: 8/19/2014
Pages: 208
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Publisher: Laurence King Publishing
Book Type: Paperback
Members Wishing: 0
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