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100 Ideas that Changed Advertising
100 Ideas that Changed Advertising
Author: Simon Veksner
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. — Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have w...  more »
ISBN-13: 9781780672342
ISBN-10: 1780672349
Publication Date: 1/6/2015
Pages: 216
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Publisher: Laurence King Publishing
Book Type: Paperback
Members Wishing: 1
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