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The $10 Trillion Dollar Prize: Captivating the Newly Affluent in China and India
The 10 Trillion Dollar Prize Captivating the Newly Affluent in China and India
Author: Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
It is the dawn of the emerging consumer: Are you ready? — By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. Already the world?s biggest buyers of cars, mobile phones, shoes, home appliances, and more—consumers in these countries are waiting for your firm?s products an...  more »
ISBN-13: 9781422187050
ISBN-10: 1422187055
Publication Date: 10/2/2012
Pages: 320
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Publisher: Harvard Business Review Press
Book Type: Hardcover
Members Wishing: 0
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