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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of ...  more »
ISBN-13: 9780767920575
ISBN-10: 0767920570
Publication Date: 7/17/2007
Rating:
  • Currently 3.8/5 Stars.
 5
3.8 stars, based on 5 ratings
Publisher: Broadway
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 3
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 nancy2008 avatar reviewed The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do on + 19 more book reviews
I was totally fascinated with this book. I was especially interested in his contrasting American ideas with those of other countries.


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