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Winning Marketing Strategy: The Rules
Winning Marketing Strategy The Rules
Author: Richard J. George, John L. Stanton
A no nonsense rulebook to follow to achieve a winning marketing strategy. Successful marketers don t just get lucky or serendipitously find success. They tend to follow rules rules of strategy that transcend all competitive situations, from war and sports to business and life. This book will take you through the 10 rules for strategic market...  more »
ISBN-13: 9780971154209
ISBN-10: 0971154201
Publication Date: 7/1/2009
Pages: 223
Edition: First
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Publisher: Raphel Publishing
Book Type: Paperback
Members Wishing: 0
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