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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Why CRM Doesn't Work How to Win by Letting Customers Manage the Relationship
Author: Frederick Newell
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy. The author contends that only by empowering customers -...  more »
ISBN-13: 9780749439477
ISBN-10: 0749439475
Publication Date: 5/3/2003
Pages: 256
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Publisher: Kogan Page Ltd
Book Type: Hardcover
Members Wishing: 0
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