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What Women Want: The Global Marketplace Turns Female Friendly
What Women Want The Global Marketplace Turns Female Friendly
Author: Paco Underhill
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody?s marketplace?what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world?s marketplace?with shrewd observations and practical applic...  more »
ISBN-13: 9781416569954
ISBN-10: 1416569952
Publication Date: 7/6/2010
Pages: 256
Rating:
  • Currently 3.3/5 Stars.
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3.3 stars, based on 3 ratings
Publisher: Simon & Schuster
Book Type: Hardcover
Members Wishing: 1
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