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Six Men Who Built The Modern Auto Industry
Six Men Who Built The Modern Auto Industry Author:Richard A. Johnson This is the story of six extraordinary men who redefined and redirected the automotive industry after World War II. The six are: Henry Ford II (visionary autocrat with an iron will); Schoichiro Honda (most successful automotive entrepreneur since Henry Ford I); Eberhard von Kuenheim (founder of the modern BMW); Lee Iacocca (father of the Mustang... more » and saviour of Chrysler); Ferdinand Piech (builder of Volkswagen Group); and GM executive Robert Lutz (a driving force at Chrysler, GM, and BMW). They infused the global auto industry with fresh designs, engineering, manufacturing, marketing, and sales approaches. They dramatically reshaped their respective car companies and had a considerable impact on the societies in which they lived. Each man is (or was) a great cognitive thinker, brave and cantankerous, and a visionary who viewed the future from the boardroom of an auto giant.« less