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Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)
Semiotics Marketing and Communication Beneath the Signs the Strategies - International Marketing Series
Author: Jean-Marie Floch
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles...  more »
ISBN-13: 9780333760147
ISBN-10: 033376014X
Publication Date: 12/12/2001
Pages: 225
Edition: illustrated edition
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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