Selling Today - 12th Edition Author:Gerald L Manning, Michael Ahearne, Barry L Reece A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today?s consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with... more » extensive opportunities for application. The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more ?learn by doing? materials to equip readers with hands-on experience.« less