An excellent account on what makes a great business; loaded with anecdotes and practical applications. Much of what is discussed is still applicable to today's businesses.

Share/Like this Review?

Few people can lay claim to having created an industry. TomPeters can.

Tom Peters is widely credited with having created themanagement guru industry. Before him it is said that "management thinkers wrote articles in academic journals, gave the occasional seminar, and worked as consultants for a few large corporations". The biggest blockbusters sold under five hundred thousand books.

`In Search of Excellence', co-authored with Bob Waterman, is Tom Peters first book and sold over 6 million copies. Its success surprised their colleagues at McKinsey, who had laughed at the idea that Peters and Waterman would keep the royalties, "should the book sell 50 000 copies".

Share/Like this Review?