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Robert T. Moran's Cultural Guide to Doing Business in Europe
Robert T Moran's Cultural Guide to Doing Business in Europe Author:Michael Johnson, Robert T., Ph.D. Moran Forging business links with new trading partners is hazardous enough in any country, but when dealing with unfamiliar cultural traditions potential problems abound. This volume analyzes each of the European countries and follows the formulae with new chapters on Ukraine, Russia and the Eastern European countries. These have been written to take ... more »account of the recent changes in these areas. Therefore, this book will be especially beneficial to those doing business in Eastern Europe as there is little up-to-date information on doing business there.« less
ISBN-13: 9780750608312 ISBN-10: 0750608315 Pages:156 Edition:2 Sub Rating: