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Public Relations (Teach Yourself)
Public Relations - Teach Yourself
Author: Herbert Lloyd, Peter Lloyd
A comprehensive introduction to Public Relations, explaining the key concepts of PR and examining the different types of media, as well as the organizational objectives which influence PR strategy.
ISBN-13: 9780340343050
ISBN-10: 0340343052
Publication Date: 10/1/1989
Pages: 224
Edition: 4th
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Publisher: Teach Yourself Books
Book Type: Paperback
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