Skip to main content
PBS logo
 
 

Search - Promotional strategy: Managing the marketing communications process

Promotional strategy: Managing the marketing communications process
Promotional strategy Managing the marketing communications process
Author: James F Engel
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
ISBN-13: 9780256021561
ISBN-10: 0256021562
Pages: 755
Edition: 4th
Rating:
  ?
0 stars, based on 0 rating
Publisher: R. D. Irwin
Book Type: Unknown Binding
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.