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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Permission Marketing Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that...  more »
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ISBN-13: 9780684856360
ISBN-10: 0684856360
Publication Date: 5/6/1999
Pages: 256
Rating:
  • Currently 3.4/5 Stars.
 10

3.4 stars, based on 10 ratings
Publisher: Simon Schuster
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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reviewed Permission Marketing : Turning Strangers Into Friends And Friends Into Customers on + 7 more book reviews
This book is very good but it is now dated. So much of what he predicted has come true but it is as not relevant to today's social media marketer, as the market has changed so much.


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