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Newsjacking
Newsjacking
Author: Grant Hunter, Jon Burkhart
A fusion of inspiration and hard-edged strategies for creating fast-moving, relevant advertisingAs the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable advertising. They are newsjacking?using topicality, soci...  more »
ISBN-13: 9780500516720
ISBN-10: 0500516723
Publication Date: 5/15/2013
Pages: 216
Edition: 1
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Publisher: Thames & Hudson
Book Type: Hardcover
Members Wishing: 0
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