Search -
Microeconomics: Principles and Applications, and Tools, with MyEconLab and EBook 1-Sem Package (5th Edition)
Microeconomics Principles and Applications and Tools with MyEconLab and EBook 1Sem Package - 5th Edition Author:Arthur O'Sullivan, Steven Sheffrin, Steve Perez The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics?1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in product... more »ion and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.« less