Marketing Author:Elnora W. Stuart, Michael R. Solomon No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinf... more »orces the experiential thrust of the text.« less