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Marketing Plans TRP
Marketing Plans TRP
Author: Malcolm McDonald
Marketing Plans Tutor Resource Pack contains chapter-by-chapter tutor guidance notes to aid tutors using the Marketing Plans textbook. Fully revised and updated to accompany the 4th edition of the textbook, it provides examples of real marketing plans as well as case studies with accompanying tutor notes. There are also two interactive tutoria...  more »
ISBN-13: 9780750645140
ISBN-10: 0750645148
Publication Date: 2/27/2000
Pages: 408
Edition: 4
Rating:
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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