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Marketing Management: Text and Cases
Marketing Management Text and Cases
Author: John A. Quelch, Robert J. Dolan
This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent...  more »
ISBN-13: 9780071123280
ISBN-10: 0071123288
Publication Date: 7/1/2001
Pages: 392
Edition: International studen
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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