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Marketing Management for Nonprofit Organizations
Marketing Management for Nonprofit Organizations Author:Adrian Sargeant This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management wi... more »ll find this volume an invaluable course accompaniment.« less