Marketing Introduction Author:Gary Armstrong Available through CourseCompass, Blackboard, and WebCT, classroom resources for students available in one spot. Resources include: *Additional quizzing *Case Pilot to aid in analyzing cases *Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts *Marketing Updates: Bringing current articles to the classroom *Muc... more »h More...OneKey requires an access code. Please contact your local sales representative for the correct ISBN. Codes may also be purchase seperately at www.prenhall.com/marketing.« less