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Marketing with ConnectPlus
Marketing with ConnectPlus
Author: Dhruv Grewal, Michael Levy
Grewal/Levy was designed for today?s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly ...  more »
ISBN-13: 9780077801953
ISBN-10: 0077801954
Publication Date: 1/29/2013
Edition: 4
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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