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Managing Corporate Reputation: The New Currency (Thorogood Professional Insights series)
Managing Corporate Reputation The New Currency - Thorogood Professional Insights series Author:John Dalton, Susan Croft Offering practical and expert advice to public relations specialists and consultants, this book explains how to manage a corporation's reputation professionally and effectively. Provided are tips on managing both internal and external communications and their internal and external stakeholders more effectively. Information on integrating communi... more »cations strategy, corporate social responsibility, risk analysis, and crisis management is included.« less