Skip to main content
PBS logo
 
 

Search - Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Malcolm McDonald on Marketing Planning Understanding Marketing Plans and Strategy
Author: Malcolm McDonald
Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and...  more »
ISBN-13: 9780749451493
ISBN-10: 0749451491
Publication Date: 1/1/2008
Pages: 208
Rating:
  ?
0 stars, based on 0 rating
Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.