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Major Donors: The Key to Successful Fundraising
Major Donors The Key to Successful Fundraising Author:Robert M. Zimmerman This easy to follow guidebook is designed for board members and volunteers of nonprofits who want to help solicit funds through a major donor effort but don't have alot of experience or time on their hands. In simple to understand "how to" language you learn the specifics of how to "ask" for the money. It answers the questions: what is a ma... more »jor donor? how do you find one? what happens when you do find one? how do you conduct research about the individual? how do you cultivate him or her? who should ask and how to ask? how to listen and how to end the request? Included is a detailed task list reviewing the mechanics of an organization's major donor campaign, along with sample major donor solicitation scripts and dialogues on making the appointment, the "dollar" ask and the visit. Also included is a section on tools for researching individuals, a sample personal data sheet form and a practice role play.« less