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Magazine Publishing Industry, The: (Part of the Allyn Bacon Series in Mass Communication)
Magazine Publishing Industry The - Part of the Allyn Bacon Series in Mass Communication Author:Charles P. Daly, Patrick Henry, Ellen Ryder A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological a... more »nd economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.« less