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M: Marketing
M Marketing
Author: Dhruv Grewal, Michael Levy
Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized througho...  more »
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ISBN-13: 9780077861025
ISBN-10: 0077861027
Publication Date: 2/28/2014
Pages: 512
Edition: 4
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
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