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M: Marketing with Connect Plus
M Marketing with Connect Plus
Author: Dhruv Grewal, Michael Levy
Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughou...  more »
ISBN-13: 9780077632694
ISBN-10: 0077632699
Publication Date: 3/5/2012
Edition: 3
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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