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The Long Tail: Why the Future of Business is Selling Less of More (Audio CD) (Unabridged)
The Long Tail Why the Future of Business is Selling Less of More - Audio CD - Unabridged
Author: Chris Anderson
The Long Tail is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to...  more »
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ISBN-13: 9781401384142
ISBN-10: 1401384145
Publication Date: 7/11/2006
Edition: Unabridged
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3.5 stars, based on 3 ratings
Publisher: Hyperion
Book Type: Audio CD
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