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Introduction to Commercial and Entrepreneurial Recreation
Introduction to Commercial and Entrepreneurial Recreation Author:John C. Crossley, Lynn M. Jamieson This is the new edition of Introduction to Commercial and Entrepreneurial Recreation. The authors have updated a lot of the content, particularly the content related to specific industry trends. On the other hand, conceptual content that remains relevant, was changed little. In addition, there was much new information that was added. The purpose... more » of this edition remains the same as the first two editions; to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation industry. It is intended that the book offers a blend of conceptual and practical material to help achieve a basic understanding of this diverse industry. While some of the content is orientated toward large and established recreation providers, the text has an entrepreneurial orientation that is particularly beneficial to smaller businesses and organisations. Hopefully, many future recreation entrepreneurs will gain some useful ideas in these pages.« less