Search -
Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series)
Innovation Diffusion and New Product Growth Relevant Knowledge Series - Marketing Science Institute MSI Author:Eitan Muller, Renana Peres, Vijay Mahajan Offers a framework for understanding how diffusion occurs in multifaceted and complex markets. In their review of classic and more recent diffusion models, the authors investigate the mechanisms that underlie new product growth with particular attention to current market trends such as information proliferation, globalization, competition, socia... more »l networks, and growth in service markets.« less