How Stocks Work Author:David Logan Scott, D. Scott, David L. Scott A Straightforward, In-depth Guide to Investing in Stocks Personal finance experts agree: stock investing is virtually a requirement for anyone looking to build long-term financial security. Yet even in today's information-saturated environment, millions of potential investors don't knkow where to turn to ask the most basic questions. Most are e... more »ither led into inappropriate investments or stay completely out of the markets. Accessible and writtten in the easy-to-understand Q&A format of "How Wall Street Works," "How Stocks Work" contains the information novice investors need to invest with confidence and safety. All essential topics are covered, including: - What popular stock indexes say about the markets - What mutual funds are and why they are important - Risk versus reward in stock ownership - Fundamental and technical analysis - How to choose a broker and place a trade« less