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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (Adweek Magazine S.)
Hey Whipple Squeeze This A Guide to Creating Great Ads - Adweek Magazine S.
Author: Luke Sullivan
What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This." by Luke Sullivan, one of today's most...  more »
ISBN-13: 9780471293392
ISBN-10: 0471293393
Publication Date: 3/1998
Pages: 256
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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