Skip to main content
PBS logo
 
 

Search - Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation

Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
Enlisting Madison Avenue The Marketing Approach to Earning Popular Support in Theaters of Operation
Author: Todd C. Helmus, Christopher Paul, Russell W. Glenn
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of wh...  more »
ISBN-13: 9780833041562
ISBN-10: 0833041568
Publication Date: 9/25/2007
Pages: 240
Rating:
  ?
0 stars, based on 0 rating
Publisher: RAND Corporation
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.