Skip to main content
PBS logo
 
 

Search - Creative Advertising: Theory and Practice

Creative Advertising: Theory and Practice
Creative Advertising Theory and Practice
Author: Sandra E. Moriarty
A comprehensive introduction to the creative side of advertising that gathers into one volume all the important aspects of copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession three sections cover the advertising process, media specifics and situations and d...  more »
ISBN-13: 9780131889477
ISBN-10: 0131889478
Pages: 384
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.