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Contemporary Cases in Consumer Behavior
Contemporary Cases in Consumer Behavior
Author: Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
ISBN-13: 9780030323171
ISBN-10: 0030323177
Pages: 517
Edition: 3rd
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Publisher: Dryden Press
Book Type: Paperback
Members Wishing: 0
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