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Consumer Behavior
Consumer Behavior
Author: Roger D. Blackwell, Paul W. Miniard, James F. Engel
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the ba...  more »
ISBN-13: 9780324271973
ISBN-10: 0324271972
Publication Date: 11/29/2005
Pages: 816
Edition: 10
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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