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Consumer Behavior
Consumer Behavior
Author:
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of ... more »
Author:
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of ... more »
ISBN-13: 9780030018923
ISBN-10: 0030018927
Pages: 633
Edition: 5th
Rating: ?
ISBN-10: 0030018927
Pages: 633
Edition: 5th
Rating: ?
0 stars, based on 0 rating
Publisher: Dryden Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
