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Consumer Behavior: Buying, Having and Being
Consumer Behavior Buying Having and Being
Author: Michael R. Solomon
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer behavior. This edition expands its focus on on...  more »
ISBN-13: 9780130288769
ISBN-10: 0130288764
Edition: 4
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Publisher: Prentice Hall College Div
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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