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Call of the Mall : The Geography of Shopping by the Author of Why We Buy
Call of the Mall The Geography of Shopping by the Author of Why We Buy
Author: Paco Underhill
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of glo...  more »
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ISBN-13: 9780743235921
ISBN-10: 0743235924
Publication Date: 12/21/2004
Pages: 240
Rating:
  • Currently 3/5 Stars.
 4

3 stars, based on 4 ratings
Publisher: Simon Schuster
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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Good critique of how malls are set up and how stores approach shoppers to get them to buy. Raises the question of whether or not the mall is the most effective system for getting people to buy goods and discusses the place that malls have within American and world culture.


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