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Branding Television (Comedia)
Branding Television - Comedia
Author: Catherine Johnson
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding...  more »
ISBN-13: 9780415548427
ISBN-10: 041554842X
Publication Date: 11/29/2011
Pages: 224
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
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