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Brand Royalty: How the World's Top 100 Brands Thrive & Survive
Brand Royalty How the World's Top 100 Brands Thrive Survive
Author: Matt Haig
"Ideal for executives or PR pros who which to learn about successful brands through practical examples," PR Week. "Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful," Research A natural companion to Matt Haig's bestselling Brand Fai...  more »
ISBN-13: 9780749448264
ISBN-10: 0749448261
Publication Date: 10/31/2006
Pages: 329
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 1
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