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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time
Author: Matt Haig
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing — "Haig intelligently discusses how multi-mill...  more »
ISBN-13: 9780749444334
ISBN-10: 0749444339
Publication Date: 10/1/2005
Pages: 310
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Publisher: Kogan Page
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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