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Advertising: Principles and Practice
Advertising Principles and Practice
Author: William Wells, John Burnett, Sandra E. Moriarty
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus?with examples, issues, and applications interlaced throughout?this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the crit...  more »
ISBN-13: 9780137228690
ISBN-10: 0137228694
Pages: 815
Edition: 3rd
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Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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