Skip to main content
PBS logo
 
 

Search - Advertising Principles and Practice

Advertising Principles and Practice
Advertising Principles and Practice
Author: William Wells, Sandra E. Moriarty, John Burnett
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus?with examples, issues, and applications interlaced throughout?this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the crit...  more »
ISBN-13: 9780130145499
ISBN-10: 0130145491
Pages: 704
Rating:
  ?
0 stars, based on 0 rating
Publisher: Pearson Ptr
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.