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Advertising & IMC Plus Mymarketinglab Access Card
Advertising IMC Plus Mymarketinglab Access Card
Author: Sandra E. Moriarty
For introductory courses in advertising. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks th...  more »
ISBN-13: 9780273754510
ISBN-10: 0273754513
Publication Date: 5/1/2011
Edition: Global ed of 9th rev
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Publisher: Pearson/Education
Book Type: Paperback
Members Wishing: 0
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