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Technology Transfer : A Communication Perspective
Technology Transfer A Communication Perspective Author:Fred Williams, David Gibson This pioneering publication on technology transfer brings together research from group, organizational, media and interpersonal communication perspectives. In the business world of high technology, this topic usually refers to the moving of ideas from the research laboratory to the marketplace. But for individuals directly involved in the techno... more »logy transfer process, commercial objectives, while recognized as the longer range goal, are of lesser importance than the impact of other individuals who may use different vocabularies, have different motives, represent organizations of widely differing cultures and deal with referents from transactions varying from abstract concepts to concrete products.Technology transfer is an especially rich and challenging field of research that may simultaneously call for group, organizational and interpersonal communications research strategies. Also, changing relationships between science and technology, theory and practice, knowledge and business, and national and world economies have fuelled increased interest in a closer university-industry relationship in research in this area. This is also a field where the new media are playing an important role. The book is the result of an in-depth interdisciplinary study by a group of scholars directed by the editors and is written for graduate students in communication, business, public affairs, education and engineering administration academic programmes. Individuals directly involved in technology transfer, as found in research organizations, technology consortia, university administration and government will also find the book of interest.« less